Hospitals Report

Strategy

Spring has developed a comprehensive strategic approach which hospitals can use to recruit more patients. Thanks to its experience in pharmaceutical marketing, Spring understands how to use communications within the catchment area to create a preference for a particular hospital among general practitioners (intake!) and patients alike. Essentially, the strategy involves shifting communications from the inside-out to the outside-in. It enables the hospital to be viewed as a brand. It also makes it possible to cater for short-term marketing and turnover needs. It is a startling new perspective for managing the switch from a non-profit to a profit-making environment.