World Healthcare Forum

Strategy

Professor Jan Verhoef - emeritus professor at the University Medical Centre in Utrecht - is the brains behind an idea, based on his ethical and medical convictions, for a platform involving much greater representation than has so far been the case. In his view, the current problems facing healthcare are so complex that it will only be possible to find solutions that can also provide short-term relief if a platform is created that is integrated in scope in order to also include innovation, politics, care, ICT and funding for ethical issues. The World Healthcare Forum as a platform for sustainable health across the globe. The Forum is a kind of large-scale symposium linked to workshops to be held in Amsterdam.

Campaign

Spring developed the symposium with Dr Annejet Meijler and Eurocongress International. The campaign also included the development of a corporate identity and website with intro movie.