Aerius

Strategy

The antihistamine market, which focuses on allergy, can hardly be described as high interest. Every GP knows that the problem becomes rife as soon as the spring pollen starts circulating in the air. Hay fever and other allergies can be extremely irritating and in many cases antihistamines are an effective remedy. Spring deployed a strategy that capitalised on the low level of interest evoked by antihistamines.

Campaign

Our creative team developed a catchy image that related the causes of allergies to their solution: Aerius. By combining intensive communications with a high level of stopping power, this largely non-personal campaign achieved results that were immediately reflected in the sales figures.