Requip

Strategy

Treatments for Parkinson's disease are generally marketed by highlighting specific product properties. Communications are littered with product claims (but market research showed that this overkill of information is losing its powers to convince doctors). Spring was approached to develop a solution, and it did so by devising a different, more direct strategy.

Campaign

Based on this, Spring ran a complete campaign, which included some of the communications below. We focused on the patient, offering practical accessories that could be useful for Parkinson sufferers, including the Domoor. This cup, with large ears for handles, was designed by Richard Hutten.