Dutch Dairy Association

Strategy

The Dutch Dairy Association (NZO) had a difficult communication problem on its hands.
Milk has the greatest concentration of nutrients, also known as nutrient density. Most of these substances are included as vitamins and minerals per unit or pack. The problem was how to explain this to the consumer…

Campaign

Spring created a campaign image with a high attention value, by using a collage technique. The images featured a triangle device in order to capture the content of the message in a logical way. The campaign was launched in Paris at an international presentation for dairy organisations.