Dutch Psoriasis Association

Strategy

Psoriasis is not only a serious skin condition; it can also carry a stigma. As a result, patients can often feel that they are being treated as pariahs. Spring constructed a campaign in which factual information was provided in an effort to combat the stigma of psoriasis.

Campaign

The campaign involved a simple and relatively inexpensive communication mix, including posters and brochures. The brochures were distributed at events and publications.