“So that she prefers who I am”, a book about basic strategic thinking.

Over the years, Spring founder Jos van de Pavert has been the brains behind countless successful launch campaigns for numerous products and services on the Dutch market. In his book “So that she prefers who I am” he outlines a logical sequence that guides the reader in five steps through the essentials of campaign development and brand construction. These five steps are also included in the form of a poem in a video featured on DVD. For a taster, take a look at the video. You can order the 52-page publication (including DVD) for € 43.65
(excl. € 6.95 for postage and packing). order